School holidays are drawing to a close. Many parents are starting to look ahead to schools returning within the next few weeks. This moment is pivotal for a tutoring business and/or individuals offering private tutoring — not just us, but all the private tutors out there. Similarly, other business may have particularly important cycles on the calendar. For instance, those who are offering gift wrapping services or bespoke gifts, would likely find that November/early-to-mid December is their ‘target’ moment of the year.
So, why is tagging a business in a Facebook post so effective?
Tags/recommendations on “Spotted” Facebook groups/”Community” Facebook groups have been, at least for our business, the way that most people have heard about us/started tuition with us. We have done several surveys with our clients throughout the year — some of which have even pointed to a near 100% rate of “Facebook” for the answer to “How did you hear about us?”
Anecdotally, Rhys — our director (who is also a musician) — can also vouch for this. He cites one particular instance from the past couple of weeks, where he recommended a friend to play at a gig at a very respectable venue outside of Leicestershire, by tagging their music business page from his personal Facebook account. They got the gig…! It wasn’t the power of Rhys’ post (certainly no blowing of the proverbial trumpet here!) Rather, it was simply having established that initial communication and giving people a name. This can lead to people best locating the best possible services for what they need: they can search your website/socials; they can contact you; they can decide whether they want to use your services or not.
If you have used a tutoring business or an individual tutor before, a tag/recommendation is worth its weight in gold. It tells people, who were once in your situation of not knowing who to choose as a tutor, that “this person/company is trustworthy”/”this person/company provides excellent services”.
Is it not just “lazy” and “cheap” to get business leads in this way?
Absolutely not! At Eduprosper Tuition, we spend a significant part of our budget on marketing (given that we are on Google, regularly boost posts on Facebook, and have also started using LinkedIn). However, from experience, a few tags on a single Facebook post have seemed to prove more effective than any of this.
There are various theories online about how effective “Word of Mouth” advertising is compared to “Paid Advertising”. Search results will tell you that a client is between 2 and 10 times more likely to use a service based on Word of Mouth than a paid advert. Without even establishing where the true “likelihood” is, between that 2 and 10 per cent, it is clear that this is most effective way for businesses offering genuinely outstanding services, to continue to offer genuinely outstanding services.
To sum it all up…
So, if you have used a business/service before and would wholeheartedly recommend them, please take ten seconds to tag them in that Facebook post. It really does go a long way.
